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Disease state awareness site drives home single compelling idea to docs.
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When seizures come in waves, it's often a sign of something more serious. Children who suffer from multiple, even constant, seizures often go undiagnosed. We created a market conditioning website that aims to drive home that point to HCPs, being careful not to lay blame or talk down to our audience.
I collaborated with a CGI House in Chicago to create custom waveforms, and also worked with the imminent Jeff Sciortino on the photoshoot with the talent.
Agency: sandbox | Client: Upsher-Smith | Writer: Brett Bakshis